Commonwealth Branding...

The Commonwealth Secretariat is increasingly calling on social media and video to get its message out to the world and recently asked Flawless to take a look at their online TV Channel and come up with a fresh look at how the iconic Commonwealth logo might be updated and so work better across TV and online. We were thrilled to be working on a brand with such clear powerful values to communicate. Without loosing the core of the existing identity, ideas like democracy, trust, partnership and offering “a helping hand” were brought to life in a series of fresh, stylish, and animated “stings” Designed to run as stand alone branding, or in front of any Commonwealth TV programme the contemporary look and feel is far closer to the modern outlook of Commonwealth Secretariat of today.